This was a challenging spot to create. A GIANT watch was built in the
Colossal Pictures model shop (by Mythbuster-Jamie Hynemann).
The face of the watch was about 14 inches across and made of brass.
It needed to be a large enough “stage” for all the stop-motion animation
to play on. The coke bottle “hand”of the watch revolved on a central peg,
and was sculpted out of plexiglass, shaped & buffed to a high-sheen.
Individually animated watercolor paintings of the coke itself were
registered on tiny pegs under the bottle and appeared to empty when the
bottle revolved & refilled at the top. The animated 50’s style artwork was
first designed & animated on paper, then the individual drawings
were mounted on a thin flexible aluminum, so they could stand
upright on the large watch & cast shadows.
This won a CLIO award in1995 for Art Direction.